Jeremy Lin

This whole "Linsanity" thing has become a bit overwhelming for New York Knicks point guard Jeremy Lin.

"We're very low-key people and private people, so sometimes it's a little tough."

"Uh, yeah. Yeah. Lin and the Knicks (11-15) take on Kobe Bryant and the Lakers on Friday night at Madison Square Garden. Lin has averaged 25 points and eight assists in his past three games -- all Knicks wins.

In his first career start, Lin had 28 points and eight assists against Utah. Doug Gottlieb describes the building hype around New York Knicks guard Jeremy Lin. Gottlieb says he may be a one-hit wonder, but fans should enjoy it while it lasts.

Bryant was asked about Lin following the Lakers' win over the Celtics on Thursday.

"No idea. Since his star turn, Lin has been inundated with interview requests.

"I didn't know that you could turn Lin into so many things because we've never done it before," Lin said at shootaround on Friday. Lin's sudden emergence into the popular lexicon has parallels to Tim Tebow's rise. Lin, who is deeply religious like Tebow, looks up to him.